A 10-cent pill doesn't kill pain as well as a $2.50 pill, even when they are identical placebos, according to a new provocative study.
"Physicians want to think it's the medicine and not their enthusiasm about a particular drug that makes a drug more therapeutically effective, but now we really have to worry about the nuances of interaction between patients and physicians," said one of the researchers.
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Costly placebo works better than cheap one
A 10-cent pill doesn't kill pain as well as a $2.50 pill, even when they are identical placebos, according to a provocative study by Dan Ariely, a behavioral economist at Duke University.
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How old are you really? Chronological age is easy -- count forward from birth. But establishing physiological age is purely subjective, based on how someone looks, feels and functions....
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Researchers appear to have solved at least a piece of a puzzle that has mystified physicians for years: why so many patients with asthma also suffer from GERD, or gastroesophageal reflux...
Carson Micro Max Lighted Microscope
Carson's MicroMax™ is a powerful 60-100x magnification microscope with an extremely lightweight and portable design. Features a built-in light that provides a bright, clear image and a...
Cathedrals of Science: The Personalities and...
In Cathedrals of Science, Patrick Coffey describes how chemistry got its modern footing-how thirteen brilliant men and one woman struggled with the laws of the universe and with each other....
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